JOHANNA PEDERSEN

Cultural institutions are increasingly integrating mobile experiences to facilitate interpretation and extend the museum experience beyond it’s own walls. I feel this is the time to revisit my role as a museum professional and respond by seeking digital options that surprise and engage visitors through immersive and participatory story experiences. I am a “Montreal Signs Project” advocate because I believe commercial signs play an important role in society. They help identify the activity of a business, product or service advertised as well as the social makeup and character of a city. Heritage signs speak about history, art and architecture so I think they are worth preserving. The possibility of supporting the MSP mission with a mobile app is of incredible historical value.