Orange Julep

Fanny Marcoux-Lebeau

Julie Tremblay

Murielle Dufort

This project is a rebranding of Montreal’s famous Orange Julep in order to revive it and attract a larger clientele. The juxtaposition of pastel colours with a touch of humour creates a playful identity engaging Montrealers to rediscover the place and build new memories, while enjoying an orange frappe. The branding itself is catchy in order to grasp the attention of both newcomers and regulars.

Illustrator, Photoshop, screen-printing, paper
3 posters, 13 x 19 in., 11 x 17 in. (t-shirt)