Helvetica No More

Alyssa Zwonok

This poster is designed for a lecture held at Concordia University by type designer Rainer Erich Scheichelbauer. The large modular typeface and small cursive font were designed in Illustrator, inspired by handwriting and sketches. Ideas of space, movement, and the construction of typographic forms were explored in a neutral colour palette with a pop of turquoise to emphasize important information. The focuses of this project were expressive type, concept development, poster composition, and information hierarchy.

Poster
24 x 36 in.